IRB Intro Post: Second Marking Period

The IRB I have chosen for this marking period is Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. Currently a huge name in nonfiction, Malcolm Gladwell has written several other books including The Tipping Point, Outliers, and most recently released this fall, David and Goliath. He is also a writer for the New Yorker, just like the author of my last IRB. Blink is about the quick thinking our brains do without our realization of it. In the first two seconds of reaction to a new subject, our brains draw conclusions and make decisions, and as Malcom Gladwell writes in the introduction "Blink is a book about those first two seconds" (8). I heard about Blink a couple years ago and have been meaning to read it. Last year I read Outliers by Malcolm Gladwell and really liked it, and I expect that I will enjoy Blink just as much.