Here is a movie poster for the Disney movie Frozen which came into theaters on Thanksgiving a little over a week ago. The obvious purpose of this (and any) movie poster is to get the audience to come see the movie. However, in this particular case, Disney and the designers of this poster face a challenge in that it should ideally appeal to both the audience of young children to which Disney movies are traditionally aimed, as well an older audience of teenagers and adults who also the quality of an animated Disney movie. Being the insanely successful and world famous company that it is, Disney, brings an established credibility to the advertisement, and the movie, just by having its logo on the poster. The logo is noticeably placed front and center above the title of the film where no viewer can possibly miss it. The poster also increases it's ethos by including text at the top which states "from the creators of 'Tangled' and 'Wreck-It Ralph'". This poster implicitly argues that the movie "Frozen" will be just as good as Tangled and Wreck-It Ralph because it is made by the same people. This automatically piques the interest of an audience of people who did like these two previous movies. In my own case, this is what convinces me that I want to see the movie. Because I loved the movie Tangled, I am eager to go see this movie if there is any chance that it will be as good. Also, the positioning of the characters attempts to convince the audience to come see the movie. The four human characters are up to their heads in snow, but the poster doesn't give us really any clues to why or how or really what is going on in the movie at all, so that could potentially inspire an interest to find out what happens. Then, of course, there is the snowman in the middle, holding his own head. Such prominent placement of such a goofy, unrealistic character lets the audience know right away that this is going to be a family-friendly, happy, funny movie.
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